FACTORS that you MUST Consider in your BUSINESS for growth and development.

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1) Value

2) Volume

3) Frequency

VALUE: This is essential in every business. Infact it is the pillar of every business. May I remind you that people don't buy product or services instead they buy VALUE/BENEFIT.
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 You can't attract anyone without this. Have you introduced your business to anyone and they ask, what will I gain? The person wants value.
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The question is, what problem can your product or services solve? Provide answer to this and I wish you Happy selling.

VOLUME:. What does this imply? It simply means the number of people that can access your product or services.
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This is the reason why necessity goods sell faster because everyone needs it.
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If you can only access 20 people and your product cost 500 naira each, that means you can't earn more than 10,000 naira if they buy one each.
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To earn more, you must advertise in order to reach out to more prospects to get customers. You must understand the game of numbers here.

FREQUENCY:. Simply put, how often do people come back for your products/services.  MTN gave out free sim cards but how often do you buy airtime daily? Do you get the gist now? The turnover is high.

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